Use case for landlords:
Pearls are digital coins or tokens, stored on the blockchain * “Without any possibility of downtime, censorship, fraud or third-party interference”. They are a safe and convenient medium of exchange and store of value.
They complement fiat currencies in that when accepted as a percentage of a sale they lower the monetary cost to the buyer and increase the yield to the seller. They can increase sales, loyalty and profit and provide a deep insight into roi and the market.
If a landlord accepts pearls as a supplement to or in replacement of a rental incentive the landlord can convert lost revenue into tangible / exchangeable tokens. Tokens can subsequently be spent within a growing market of merchants, wholesalers and media groups.
Here is how it works:
Landlord buys (for a few cents each) branded tokens (only redeemable at a nominated business) and transfer them to this business / tenant. On the pearls platform the tenant sets the terms of the token (date, time, item, percentage of sale pearls accepted at), they set their target market, region, and select a media partner.
The media partner runs a campaign distributing say 5,000 tokens per month for 3 months (10 tokens each to 500 new customers each month). The customers come to the tenant to redeem the tokens on the terms specified (at say 20% of sale price). The tenant redeems the tokens (tokens are converted to pearls once redeemed for value) with the landlord at say 50% of rent (for 3 months / term of incentive). Landlord pays the media partner in tokens (now called pearls) at say 50% or spends them in a growing marketplace of merchants, suppliers and media groups.
The advantage to the landlord is they support the viability of their tenants, promote and increase the foot traffic at their centre, create a communication channel with the local community (all pearls buyers become contacts) and get full roi reporting on every dollar spent.
The advantage to the tenant is they hit the ground running with 500 new customers each month, without having to discount. They get significantly better value on the media campaign using pearls, they can target the rate and time of the campaign (20% offered only before 5:00) and it can potentially generates long term replete customers.
Pearls are exchanged at par with the local currency however start their life as branded tokens (created by the issuer) and cost only a few cents. Once a token is exchanged for goods or services / value they are converted into pearls and can be spent in the open market. This gives issuers (sellers of scale) a powerful tool to lower sales and marketing costs, increase sales and gain better engagement and insights with their market.
- Secure blockchain platform.
- PC and mobile wallet.
- View and manage transactions online.
- Every customer becomes a contact.
- Set pearls percentage by item and /or by date / time (upgrade).
- Full roi reporting (upgrade).
- Contact management tools (upgrade).
- Convert incentives into an effective marketing solution.
- Promote the tenant and the centre / location.
- Attract new customers and reward loyalty.
- Gain a deep understanding of the local community.
- Track every marketing and incentive dollar spent.
- Increase the centre traffic, demand and yield.
* “Blockchain: A decentralized platform that runs applications without any possibility of downtime, censorship, fraud or third-party interference.” Claim made when referring to blockchain by the ethereum foundation.
Q & A:
Q: All of our marketing goes through an ad agency. Can you deal with them?
A: Agencies do great work and we are happy to work with them. However given that we are recommending you first trial pearls on rental incentives and these already involve a third party (the tenant) adding another party with media allegiances would be complicated. We recommend to first try the platform so you have a full understanding of the ease and flexibility of the system and then consider using a third party agency if required.
Q: Why not just run a campaign with a media company or agency as part of the incentive package? Our agency has better media buying power.
A: Pearls offer a range of distribution methods from free social media to highly discounted options. The benefits of using the pearls token is its ability to target, engage and motivate the audience without the need for creative, the ability to manage incentives and report on roi and the ability to create a communication channel with buyers on the platform.
Q: Can you summarize the value proposition?
A: Pearls provide a safe and convenient medium of exchange. They attract new customers and reward existing ones by significantly reducing the monetary cost of the sales and marketing process.
Pearls also enhances this process by providing a proximity based direct communication channel allowing buyers to find and sellers to promote their goods and services as well as gain improved insights into the market.
For any questions or assistance on how pearls can help your property or business please feel free to contact us.