Use case for media companies:
Pearls are digital coins or tokens, stored on the blockchain * “Without any possibility of downtime, censorship, fraud or third-party interference”. They are a safe and convenient medium of exchange and store of value.
They complement fiat currencies in that when accepted as a percentage of a sale they lower the monetary cost to the buyer and increase the yield to the seller. They can increase sales, loyalty and profit and provide a deep insight into roi and the market.
Contact us to see how pearls can solve two key problems for media groups: roi reporting and earning consistent rates on distressed ad space. In addition to creating a new market category of ad buyers and a tool for direct brand engagement.
- Secure blockchain platform.
- PC and mobile wallet.
- View and manage transactions online.
- Every customer becomes a contact.
- Set percentage of price by item and /or by date / time (upgrade).
- Full roi reporting (upgrade).
- Contact management tools (upgrade).
- Stop discounting your goods or services.
- Convert lost revenue into an exchangeable token.
- Attract new customers and reward loyalty.
- Add and reach out to new customers easier.
- Spend pearls with participating media companies, suppliers, landlords or other merchants.
- Gain better roi reporting.
- Reduce your cost of sales and increase your profits.
roi example: when a ad campaign includes pearls they need to be downloaded via a QR code, referral code or link or just using a code word. Once the individual logs on to the app to access their pearls the media company knows exactly which ad referred them to the app.
Although no personal information is provided media groups can link campaigns or even individual ads or billboards to a spend. Providing full roi reporting on campaign performance.
distressed stock: the distribution of pearls does not require creative to be effective. Generic campaign can be run in the very last few seconds if required. These campaigns can simply give away pearls and provide a basic revenue stream or can have a sponsor to distribute branded tokens and earn significantly more revenue. Revenue is performance based so the better the time slot the better the revenue.
There is a large segment of the market that does not effectively use your media space. For a number of reasons, create, complexity, cost a lack of understanding, a lack of roi data. Reach out to this market on the pearls platform. Offer to distribute branded tokens for them that can be redeemed at their business exclusively. The pearls platform has a turnkey solution for connecting ad customers with media groups for the sole purpose of token distribution. Simply offer your rate and have the business come in.
* “Blockchain: A decentralized platform that runs applications without any possibility of downtime, censorship, fraud or third-party interference.” Claim made when referring to blockchain by the ethereum foundation.