Use case for retail companies:
Pearls are digital coins or tokens, stored on the blockchain * “Without any possibility of downtime, censorship, fraud or third-party interference”. They are a safe and convenient medium of exchange and store of value.
They complement fiat currencies in that when accepted as a percentage of a sale they lower the monetary cost to the buyer while maintaining the yield to the seller. They can increase sales, loyalty and profit and provide key market insights and roi reporting.
Pearls offer retailers an effective marketing platform to directly stimulate sales without the need for discounting or a creative campaign. Pearls can be brand / item specific or accepted as a percentage of a total sale. They can be easily integrated into a POS, can incorporate brand or item promotion, they can have start and finish times and can even be time specific i.e. special between 2 – 4 Tuesdays. Pearls are a superior solution to coupons because:
- Pearls provide a turnkey solution to create and electronically distribute branded tokens to a target market and/or region.
- Pearls increase the value of a product to the buyer while maintaining the yield to the seller without discounting.
- Pearls effectively engage and motivate buyers without the need for creative however can be easily incorporated into a creative campaign.
- Pearls can be distributed across all media channels and have a number of media partners that accept pearls as part or full payment.
- Pearls offer exceptional insights into the market and roi that can value add the retail service to its suppliers.
- Pearls are highly configurable, can be easily distributed, accepted and transferred and because they do involve discounting can be more economical than coupons.
Here is how it works:
A retail grop purchases pearls from the platform for a nominal fee (a few cents each). They set the terms of the tokens (item, percentage accepted, start and stop date), select the demographic and geographic parameters for a campaign and then choose a media partner. Pearls can be distributed using social media, contacts or at a negotiated rate with media partners.
Media partners distribute the pearls to the target market with the retailer or brand as a sponsor of the campaign. Interested buyers enter, scan or tap a code to secure free “branded pearls” (only redeemable for the brand) or open pearls (redeemable across the range). The pearls are downloaded into the user’s wallet and can be redeemed for a purchase at participating retail outlets. Retailers accept the pearls as part payment of the product and can pass the pearls on to the brand (if participating) as part payment or spend with an ever increasing market of media groups, merchants and suppliers.
Then can also be passed on to a media partner as part payment for a distribution campaign as well as staff bonuses.
The campaign directly stimulates sales without discounting or the need for an expensive creative campaign. It can be highly targeted. Provide superior roi reporting and connect retailers directly to their market.
- Secure blockchain platform.
- PC and mobile wallet.
- View and manage transactions online.
- Every customer becomes a contact.
- Set pearls percentage by item and /or by date / time (upgrade).
- Full roi reporting (upgrade).
- Contact management tools (upgrade).
- Convert incentives into an effective marketing solution.
- Promote the tenant and the centre / location.
- Attract new customers and reward loyalty.
- Gain a deep understanding of the local community.
- Track every marketing and incentive dollar spent.
- Increase the centre traffic, demand and yield.
* “Blockchain: A decentralized platform that runs applications without any possibility of downtime, censorship, fraud or third-party interference.” Claim made when referring to blockchain by the ethereum foundation.
Q & A:
Q: All of our marketing goes through an ad agency. Can you deal with them?
A: Agencies do great work and we are happy to work with them. However what we provide is a turnkey solution to stimulate sales directly to a target market without the need for creative or expensive campaigns. We recommend you first try the platform so you have a full understanding of the ease and flexibility of the system and then consider using a third party agency if required.
Q: Why not just run a campaign with a media company or agency that includes a coupon or incentive of some kind? Our agency has better media buying power.
A: The benefits of using pearls is the ease and flexibility of the platform to target, engage and motivate the audience without the need for creative or discounts. As well the dept of key market insights and roi reporting. Retainers can leverage any distribution methods they choose from free social media to our highly respected media partners that accept pearls as part payment.
Q: Can you summarize the value proposition?
A: Pearls provide a safe and convenient medium of exchange. When accepted as a percentage of sale they increase the value to buyers and maintain the yield to the seller. They also can significantly reduce the cost of the sales and marketing process without compromising results.
Pearls supports its claim by providing key market insights and roi reporting to monitor every dollar spent.
For any questions or assistance on how pearls can help your property or business please feel free to contact us.