Use case for wholesalers:
Pearls are digital coins or tokens, stored on the blockchain * “Without any possibility of downtime, censorship, fraud or third-party interference”. They are a safe and convenient medium of exchange and store of value.
They complement fiat currencies in that when accepted as a percentage of a sale they lower the monetary cost to the buyer while maintaining the yield to the seller. They can increase sales, loyalty and profit and provide a deep insight into roi and the market.
Pearls can offer wholesalers a number of key features. They can provide in-dept insights into the consumer market. Data that can be used to value add the service to the brands being distributed. They can be offered as commissions and incentives to sales staff. They can be used to drive sales of brands that you carry. By distributing branded tokens to a consumer market consumers will come to retailers to redeem on the respective brands, retailers accept these at a percentage of sale, the wholesalers accepts them from the retailer at a percentage of sale and passes this on to the brand. Brands can drive the campaign by engaging media partners on the pearls platform and paying them partly in pearls.
Consumers get better value, the entire value chain gains stronger sales the brands get a value added offer by receiving additional roi reporting as well as stronger sales and is able to redeem the pearls for full value with media partners, commissions and other suppliers.
Here is how it works:
Brands buys (for a few cents each) branded tokens (only redeemable with their brand). Using the pearls platform, they set the terms of the token (date, time, item, percentage of sale pearls accepted at), choose their target market, region, and select a media partner. Given pearls are simply a value transfer, the brand is not being discounted, pearls have a higher conversion rate than coupons and no creative is required.
The media partner runs a campaign distributing say tokens to the target market and region for the campaign period. The customers come to the retailer to redeem the tokens on the terms specified terms. The retailer then redeems the tokens (tokens are converted to pearls once redeemed for value) with the brand based on the agreed terms. The brand pays the media partner in tokens (now called pearls) at say 50% and/or spends them in a growing marketplace of merchants, suppliers and media groups.
The consumers gets better value on the brand however the brand is not discounted and still retains a premium. The retailer sees an increase in sales with no cost to them. The brand sees an increase in sales without discounting as they can pay the media company as well as other members in pearls.
However the real benefits are in the depth of roi reporting on every dollar spend on generating the sales as well as a far greater insight into the demographics and geographic of their market. In addition they create a communication channel with their customers (all pearls buyers become contacts) allowing for feedback and broadcast opportunities.
Pearls are exchanged at par with the local currency however start their life as branded tokens (created by the issuer) and cost only a few cents. Once a token is exchanged for goods or services / value they are converted into pearls and can be spent in the open market. This gives issuers (sellers of scale) a powerful tool to lower sales and marketing costs, increase sales and gain better engagement and insights with their market.
- Secure blockchain platform.
- PC and mobile wallet.
- View and manage transactions online.
- Every customer becomes a contact.
- Set pearls percentage by item and /or by date / time (upgrade).
- Full roi reporting (upgrade).
- Contact management tools (upgrade).
- Convert incentives into an effective marketing solution.
- Promote the brand and the retailer / location.
- Attract new customers and reward loyalty.
- Gain a deep understanding of the customer and the proximity.
- Track every marketing and incentive dollar spent.
- Increase sales, brand loyalty and yield.
* “Blockchain: A decentralized platform that runs applications without any possibility of downtime, censorship, fraud or third-party interference.” Claim made when referring to blockchain by the ethereum foundation.
Q & A:
Q: All of our marketing goes through an ad agency. Can you deal with them?
A: Agencies do great work and we are happy to work with them. However the pearls platform provides a turnkey solution. Simply set the terms of your branded token, target market, region and media partner and the tokens will be issued direct to this market. We have onboard many major media partners who accept pearls as part payment and no creative is required. We recommend to first try the platform so you have a full understanding of the ease and flexibility of the system and then consider using a third party agency if required.
Q: Why not just run a campaign with a media company or agency as part of the incentive package? Our agency has better media buying power.
A: Pearls offer a range of distribution methods from free social media to highly discounted options. The benefits of using the pearls token is its ability to target, engage and motivate the audience without the need for creative, the ability to manage incentives and report on roi and the ability to create a communication channel with buyers on the platform. Working directly with a media company or an agency will not achieve this.
Q: Can you summarize the value proposition?
A: Pearls provide a safe and convenient medium of exchange. They attract new customers and reward existing ones by significantly reducing the monetary cost of the sales and marketing process.
Pearls also enhances this process by providing a proximity based direct communication channel allowing buyers to find and sellers to promote their goods and services as well as gain improved insights into the market.
For any questions or assistance on how pearls can help your property or business please feel free to contact us.